Why the Dachshund Is the Trendiest Dog of 2025

The dachshund—also known as the sausage dog or teckel—has become the most viral pet of 2025. And it’s not just because of that long body and those short legs. Their skyrocketing fame is really the result of digital trends, pop culture and a string of viral events that have everyone talking.

1. They’re everywhere on social media

TikTok, Instagram and YouTube are overflowing with dachshund videos: goofy tricks, fancy outfits, quirky sleeping positions or just their wobbly walk. Hashtags like #dachshund, #sausagedog and #doxie have racked up millions of views. Some dachshund influencers even boast more followers than well‑known artists.

Their unique shape is perfect for vertical short‑form video. Every clumsy jump, sweet stare or over‑the‑top bark turns into algorithm gold.

2. Brands have jumped on the bandwagon

Dachshunds keep popping up in TV commercials, fashion campaigns and brand collabs. One of this year’s most‑talked‑about Super Bowl ads showed a pack of sausage dogs sprinting across a field in slow motion—and Google searches for “dachshund” spiked right after the game.

They’ve also starred in insurance ads, streetwear drops and even home‑decor capsule collections. Everyone wants their image associated with this adorable, instantly recognizable dog.

3. The numbers don’t lie

Official breed registries in the UK, the US and beyond confirm that dachshunds are booming. In some countries they’re already the most‑registered hound, while in others they’ve leapt several spots in popularity rankings.

Google searches related to dachshunds have also soared. Phrases like “mini dachshund,” “dachshund costume” and “clothes for teckels” have been trending for months.

4. Viral events worldwide

More dachshund‑only events are happening in 2025 than ever before: wiener‑dog races across the US, beach‑side festivals, parades in Europe and huge park meetups keep going viral. These gatherings fuel the craze and pump out endless social‑media content.

Photos of hundreds of costumed dachshunds, race clips or simply the upbeat vibe around these events make even more people fall in love with the breed.

5. An undeniable internet icon

The dachshund is the perfect modern‑day pet: cute, a little clumsy, super expressive and so distinctive you can’t look away. It has become a recognizable visual symbol, much like the French bulldog or corgi in past years.

In short, the dachshund’s popularity isn’t accidental—it ticks every box of the digital age. Photogenic, adorable, viral and community‑building. As long as they keep starring in campaigns, parades and trending reels, the sausage dog will stay the star of the moment.